2005 Annual Conference Program Abstracts
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2005 Annual Conference Program
Abstracts
1:05pm - 1:45pm
Opening Keynote:
Capturing Diverse User Mindshare: Advice from the
Battlefield
Cathy
Gordon, Director of Business Development, Google
Abstract:
From its
inception, Google’s mission has been to organize the world’s
information and make it universally accessible and useful.
To fulfill its mission, Google has focused on providing the
best user experience possible on a global basis, steadfastly
refusing to make any change that does not offer a benefit to
the information seeking users who come to the site. Meeting
the broad needs of a worldwide audience requires a
perspective, focus and approach embraced by the entire
organization. By following its core mission and always
placing the interests of the user first, Google has built
the most loyal audience on the web, not just in the United
States but around the globe.
1:45 pm
-- 2:45 pm The Information Seeking
Expectations of Information Professionals and Desktop
Searchers: A View From the Top
Leigh Watson Healey, Chief Analyst, Outsell,
Inc.
Abstract: Do you really know the difference
in the information seeking behaviors and requirements of
information professionals and desktop searchers or are you
working with assumptions and preconceived ideas? Gain a
better understanding of the general differences and
commonalities between these diverse groups of information
seekers from a survey of their value perspective on such
issues as traditional information services vs. the web,
search vs. navigation, data currency and comprehensiveness,
quality and authoritativeness, analytic tools, open access
materials, free vs. fee-based information p, and other
content and technology factors.
3:15 pm -- 4:45 pm The Search and
Retrieval Expectations of Information Professionals and
Desktop Searchers: A View Across Market Sectors
Barbara J. Peterson, Global Knowledge
Management Manager, Ecolab
Title: The Search and Retrieval
Expectations of Information Professionals and Desktop
Searchers: A Corporate Perspective
Abstract:
The
search, retrieval, delivery and analysis expectations of
corporate information users, both professional and
end-users, discerned during the design, implementation and
management of information services strategies for two very
different global corporations will be analyzed.
Implications for corporate information managers and for
information suppliers will be addressed.
Stewart Bodner, Associate Chief Librarian,
New York Public Library
Title: The Importance of Being Earnest:
The Librarian's Values in the Search and Retrieval Process
Abstract: An
examination of the critical values associated with search
and retrieval activities in a large research library.
Outcomes are assessed based on the needs of the librarian
coupled with the wants of a diverse public. Values will be
ranked in order of importance for the librarian and the
public.
Dr. Miriam A. Drake, Professor Emerita,
Georgia Institute of Technology
Title: Whose Mind Is It Anyway? Search
and Retrieval Expectations in Academe
Abstract:
Academe
populations and constituents include; undergraduate
students, graduate students, faculty, administration,
librarians and library staff, alumni and local business.
Each population has different expectations and needs. One
size does not fit all. Information systems need to be
flexible with appropriate security and safeguards.
Librarians need flexibility in their services to the varied
clientele. This presentation will explore the different
expectations, needs, and the challenges of meeting those
needs.
Richard Huffine, Federal Manager, U.S. EPA
Library Network, U.S. Environmental Protection Agency
Title: A View Across Market
Sectors: Federal Government Regulatory Activities
Abstract:
Meeting the
needs of a diverse organization is the challenge of any
special library. However, addressing the needs of a
regulatory and research organization like the Environmental
Protection Agency pushes that challenge further than many
people may understand. Richard Huffine, Federal Manager of
the U.S. EPA National Library Network will discuss the value
of aggregated content provision in addressing the needs of
the EPA’s 18,000 staff. Mr. Huffine will address the
challenge of service to a population ranging from emergency
response coordinators to bench scientists to some of
Washington, D.C.’s finest bureaucrats.
8:30 am -- 9:00 am
Satisfying the Information Needs of the College and
University User: Preliminary Results of a Two-Year
Multidisciplinary User Investigation
Dr. Lynn Connaway, Consulting Research Scientist, OCLC
Title: Satisfying
the Information Needs of the College and University User:
Preliminary Results of a Two-Year Multidisciplinary User
Investigation
Abstract: This presentation is one of
the outcomes from the project “Sense-Making the Information
Confluence: The Whys and Hows of College and University User
Satisficing of Their Information Needs.” Funded by the
Institute of Museum and Library Resources, Ohio State
University and the Online Computer Library Center, the
project is being implemented by Brenda Dervin (Professor of
Communication and Joan N. Huber Fellow of Social &
Behavioural Science, Ohio State University) as Principal
Investigator and Lynn Silipigni Connaway (OCLC Consulting
Research Scientist III) and Chandra Prahba (OCLC Research
Scientist), as Co-Investigators. The project includes four
phases: 1) sense-making online surveys of faculty, graduate,
and undergraduate students; 2) telephone interviews with
faculty, graduate, and undergraduate students; 3) focus
group interviews with a subset of the respondents in phases
1 and 2, as well as with librarians; and 4) structured
observations with a subset of the participants in phases
1,2, and 3. The study design and the results of the
sense-making focus group interviews with librarians and the
online surveys of librarians will be discussed. More
information about the project can be obtained at
http://imlsosuoclcproject.jcomm.ohio-state.edu/
9:00 - 10:15 am Content within Context: Identifying
Workflow Requirements Across Diverse User Communities
John E. Cox, Managing Director, John Cox and Associates
Title: Tell Me How To Do It More
Productively
Abstract: As a
publishing consultant, I need to research information for
clients: for competitive analysis, market sizing, mergers
and acquisitions. I am not a trained information
specialist. I use indexes I know about. I use Google – a
lot. I seek advice from librarians. Can NFAIS member
products help me? I remain to be convinced.
Dr. Louis Graziano, Principal Scientist, Rohm and Haas
Company
Title: Mapping and Analysis of Intellectual Property: A Case
Study
Abstract:
Many mapping tools are designed to pull
trends and relationships from large amounts of information.
One of the biggest challenges facing the scientist is
extracting those trends from search results, without moving
away from important details that are essential to a deeper
understanding of the competitive landscape. A process used
for mapping intellectual property will be discussed in the
context of a chemical industry example. Tools used to map
the patent landscape will be described, including the
search-retrieval-analysis process used. Outcomes using real
examples will be reviewed as well as the limitations of
current tools, and potential areas for development.
Nick Dempsey, Analyst, EPS, Ltd.
Title: A Case Study From
Consulting
Abstract: The presentation
will examine the value attached to information by EPS, a
niche consulting company working in the information
publishing space, and analyses its search and retrieval
process. The presenter will then draw upon EPS knowledge of
the information sector to discuss ways in which information
systems are likely to change over the next decade to meet
user needs more effectively.
10:45 am
- 11:45 pm Content within Context: A New Generation of
Information Services
Gail Hodge,
Senior Information Scientist, Advanced Information Research
& Technologies Group, Information International Associates,
Inc.
Title:
Fluid Content in a Personalized Context: Answering the Open
Source Information Needs of Intelligence Analysts.
Abstract:
Information analysis within the intelligence community
involves the combination of open source content from
published sources and the public Internet, classified or
limited distribution content, and the insights and
experiences of the intelligence organization and of the
analyst. These types of content must merge in a highly
personalized workflow within the context of a wide range of
questions with short or long-term deadlines. IIa's
experience in developing an open source information service
for this community provides insights into the challenges
resulting from this environment.
Dr. Les Grivell, Project Coordinator, European Molecular
Biology Organization (EMBO)
Title:
E-BioSci: Improving the Daily Use of Diverse and Distributed
Information Resources for Biologists and Clinicians
Abstract:
Anyone
accessing biomedical information resources on a daily basis
will be familiar with their large number, their different
structures and the diversity in the information they
contain. Simple queries like ‘Give me all publications that
mention this disease-related gene’, ‘Give me images showing
how this gene is expressed in diseased cells, ‘Why do this
patient’s cells express some genes differently from a normal
person?’ involve hours of systematic work. The databases
must be found, interrogated in a way demanded by the user
interface and the information patched together.
In the best
of all possible worlds, none of this would be necessary.
Biologists and clinicians would have agreed on standards for
database interoperability, federated their data into one
resource and provided an intuitive semantic user interface.
They haven’t. They thus need smart search and retrieval
tools that can query distributed resources, make semantic
interconnections and retrieve information that can be
manipulated and analyzed.
E-BioSci
and ORIEL are two projects that attempt to capture the minds
of researchers by improving the interconnectivity between
the literature and molecular datasets. E-BioSci is a web
platform, whose current prototype (http://www.e-biosci.org)
allows searching and interconnection of text with molecular
databases. ORIEL (http://www.oriel.org),
provides underlying technology for E-BioSci and produce a
number of standalone tools that help explore complex
datasets.
1:45 pm
- 3:45 pm Content within Context: A New Generation of
Information Services, Part II
Rachel Buckley, Director, Product Development, Pharma/Chemistry
Markets, Thomson Scientific
Title:
Meeting Information Requirements Throughout the Drug
Development Process
Abstract:
Information
supply linking data management and distribution all drive
decision making through the R&D process. Different consumers
along the pipeline are involved in this process, each with
their specific needs, but the requirement to access focused,
relevant information in a digestible form in a timely manner
is common to all. This need has traditionally been served
by a large number of disparate information sources delivered
through a myriad of different interfaces leading to
complexity and variation in data formats & functionality and
a lack of intuitive, consistent retrieval & analysis tools
customizable by user needs.
In this
presentation, we will discuss some of the significant
tangible benefits to users of a fully integrated workflow
solution which provides standardized content and tools
through a single interface enabling the delivery of
cutting-edge patent, scientific, and financial information
that professionals working at all stages of drug development
can personalize to deliver focused information.
Charles (Chip) Cater, Senior Vice President, Strategic
Marketing, West, a Thomson business
Title: Mapping Attorney Matter Workflow: "Westlaw
Litigator"
Abstract: By focusing on the entire litigation
workflow, rather than trial and appeal, Westlaw Litigator
delivers far greater value to attorneys. For the first time,
the tools and content sets of Westlaw reflect and support
how they litigate matters from inception to appeal.
Jay Chakrapani, Vice President, Software Product Management,
Wolters Kluwer Health-Medical Research Division
Title: Effective Approaches to Understanding User Work
Practices for Search
Abstract:
Today, we information providers live in
some challenging times. We had it good. The Information
Professional community was wonderful. They became experts
on our content and tools and knew how to navigate the
information to find the right answers. We could throw
anything at them, and the Expert would figure it out.
Today, end user searchers are self-sufficient. Their
expectations are shaped by Web Searching (E.G. Google). End
users don’t have the patience to learn complexity, they want
quick answers, and believe Google gives it to them. They
don’t know what they don’t know. Ugh
Structured subject searching with deep
knowledge of the content is becoming a lost art.
We need to reset. The mission of
Publishers and Content Providers is not to create complex
content, it is to inform and influence users to make better
decisions. Whether they consult an Expert or perform
searches on their own.
We need to move up the value chain. We need to embed
information products into the daily work practices of end
users. End users should discover the value and rely heavily
on the information that we provide, without pain. How? We have to understand user work
practices and invent solutions to relevant to their needs.
This paper describes a case study where we used novel
techniques to:
-
Understand end user work practices through observational
interviews.
- Uncover
the hidden meaning and implications behind what end users
are doing (sometimes desires that can't be verbalized).
- Reveal
common underlying patterns, intents and strategy.
- Invent
features to enhance the work of end users.
Toni Clogston, Vice President, Publishing and Product
Technology, Elsevier Health Sciences Division
Title:
Medicine and the PDA: Leveraging Information Using PDA's in
Clinical Settings
Abstract: Personal Digital Assistants (PDAs) in the
clinical setting allow caregivers the ability to access to
clinical relevant information anywhere. As the demand for
point-of-care access to medical information increases, it
presents challenges to the information providers/publishers
who are better seeking ways to integrate content into the
clinical workflow process. Innovative product offerings
include addressing how to present “just enough” relevant
content, dealing with the unique search/retrieval
requirements of this media type, as well addressing the
unique interface issues. Learn how one content provider
approaches PDA product development.
4:15 pm
- 5:00 pm Miles
Conrad Lecture
James P. McGinty, Vice Chairman, Cambridge Information Group
Title: What
It Takes To Gain "Mindshare" From the Perspective of
Academic Librarians.
Abstract: Our industry spends
over 30% of its revenue on sales and marketing activities.
The costs of researching, developing, promoting and selling
new information services can be staggering. For a
major segment of our industry, those who must communicate
with and deal through academic librarians, the functions of
sales and marketing are paramount.
Yet, how much do we know about how
Librarians gain information about our products and services?
What do they think about how we communicate with them? What
do they expect from us and from our representatives?
The purpose of this presentation is to
provide the views of almost 200 librarians who were
interviewed or responded to a mail survey focused on the
librarian/vendor communication process. The survey
results reveal insights into how librarians acquire
knowledge of new information services, what vendor
activities are preferred and how well sales executives
perform in this process. The results of this research are
especially important to sales and marketing executives and
general managers within any company attempting to gain
mindshare in the academic library market.
8:30 am - 10:00 am
Solving Information Problems for Professional and Desktop
Searchers: Harnessing Current and Emerging Technologies
Dr. Paul Pedersen, Co-Founder and Chief Technologies,
MarkLogic Corporation
Title:
Current and Emerging Search and Retrieval Technologies: An
Overview
Abstract: This program segment
will open with Dr. Pederson's overview of current search and
retrieval technologies (including search engines, touch
screens, voice recognition, hand held devices and more).
He'll then move to a discussion of the current levels of
acceptance for these technologies among professional and
desktop searchers in various disciplines and their projected
future usage. Finally, Dr. Pedersen will offer a glimpse into
emerging technologies -- which ones to watch and what the
potential impact of those technologies may be on
professional and desktop searchers.
Dr. Raul Valdes-Perez, CEO, Vivisimo, Inc.
Title: Clustering
and Meta-Search as a Universal Basis for Information Access
and its Implications for the Future of User Interfaces
Abstract: Clustering both competes and
cooperates with taxonomies for the next advance in
information access; some rivals are personalization and
query refinement. Similarly, meta-search both competes with
and leverages the we-index-everything approach. I will
present pragmatic and conceptual arguments in favor of
clustering and meta-search as a universal basis for
information access and report on the deployment rate of
these emerging technologies and how they will impact
developments in user interface design.
Dr.
Ben Bederson, Director, Human-Computer Interaction Lab,
University of Maryland
Title: Making Sense of Search
Results: Creating Effective Visualizations
Abstract:
We have
developed visualizations to help users make sense of search
results in a range of domains. Each visualization is based
on our experience in supporting user’s awareness of context
and how that affects overall experience. I will demonstrate
systems which support users in searching for books (with the
International Children’s Digital Library –
www.icdlbooks.org), photos (PhotoMesa –
www.photomesa.com) and conference articles (PaperLens).
I will explain the lessons we have learned in creating
effective visualizations for search.
10:30 am
- 12:00 pm Information Access & Retrieval:
Emerging Technologies
Dr.Peter
Noerr, Chief Technology Officer, Museglobal, Inc.
Title:
Providing Comprehensive Search Results Through Federated
Searching
Abstract: Federated searching is
the current name for an approach and, to some extent, a
technology that has been in existence for 25+ years. This
presentation describes the past, present & future of this
type of search and discusses the whys, hows, pros and cons
for it. It also talks about why this is a necessary and
useful development and looks into the future from the
perspective of the users, researchers and developers.
Roland J. Dietz, President/CEO, Endeavor Information Systems
Title:
Pulling It All Together: Integration of Search Results from
Multiple Resources
Abstract: The global information landscape is
becoming more tightly knit with technologies that help
researchers integrate information. Researchers expect
various forms of content to be presented to them from single
search - today’s information managers must try to present
diverse information clearly and quickly to end users.
Through ENCompass, a multi-protocol system for federated
search of e-journals and digital collection management and
access, Endeavor is ensuring end users can access a large
variety of information. Endeavor works with a variety of
publishers, aggregators and information providers to present
a variety of information through a single search.
Institutions around the globe use Endeavor’s ENCompass to
present photos, sounds, multimedia and historical objects to
local and remote researchers. ENCompass provides new
opportunities for libraries and vendors to share information
with end-users.
The technologies for amalgamating
information are constantly emerging and shifting: XML
gateways, HTTP connections, APIs, web services, etc.
Institutions can take advantage of so many different
technologies to provide optimal end user services. Time,
imagination and staff resources are the only inhibitors to
creating optimal end user information discovery and
retrieval services that match local needs.
Stuart Dodd,
Vice President, Professional Services and Account
Management, MicroPatent
Title:
Turning Search Results into Actionable Intelligence: How
Avery Dennison and Honeywell International Use Analytic &
Visualization Tools to Maximize the Benefit of their Patent
Portfolios
Abstract: The final segment of
this hour-and-a-half session on The Strategic Merger of
Content, Technology and Analytic Tools focuses on the
use of analytic and visualization tools to make sense of
intellectual property and related information. Mr. Dodd
showcases real-world examples of how international companies
Avery Dennison and Honeywell International manage and mine
their search results to extract the relevant, valuable seeds
of information, so they can make informed, intelligent
business decisions. This is a challenge for all searchers –
weeding through the mound of data to find those “hits” that
are most relevant and on which they should concentrate.
Tools available today allow searchers to do this much more
easily and quickly, as Mr. Dodd will demonstrate.
2:00 pm
- 3:30 pm Evolving Business Models: Meeting the
Purchasing Requirements of Professional and Desktop
Searchers
Barbara H. Lange,
Director, Publications, Product and Business Development,
IEEE
Title:
Case Study: How Google Drives Traffic to IEEE Xplore
Abstract:
IEEE
started its collaboration with Google in 2003, with a
general indexing of its content's metadata records. Since
that time, IEEE joined the CrossRef/Google search pilot
program. And, most recently, with the launch of Google
Scholar, IEEE finds its content available on even more
Google services.
The speaker
will highlight objectives of each project, the challenges,
the investment -- including technical and human - and the
services' current status.
Each
program offered IEEE new challenges in thinking how users
will access its information. From marketing approaches to
implementing new product ideas, IEEE has evolved as a result
of this program activity.
Eileen Shanbrom, Manager, Online Services- SciFinder and
Web, Chemical Abstracts Service (CAS)
Title: Fixing the Data
Rights Highway Without Disrupting Traffic
Abstract: Business
are changing in several ways that affect information
delivery in general and the data rights dimension in
particular. First, the days of an isolated scientist
bringing a new discovery or product to light have passed
into history. Cross-functional teams are the entities that
get results, and they must share a great deal of information
to do so. Secondly, the research company or organization is
more likely to be global; team members may work thousands of
miles apart but share a virtual workspace. Therefore,
specifying a number of records to be saved within an
organization may seem all but meaningless. And yet
reasonable limits must be defined to protect information
providers while giving researchers the “elbow room” or
information latitude they need to do their work. Redefining
a data rights policy without disrupting the ongoing work of
information users is much like enhancing a product while
customers are in the act of using it. To put it another way,
how can we repave the information highway during rush-hour
traffic without being flattened? Though not for the faint of
heart, updating data use policies can and must be done. The
speaker will discuss the need for change, describe a
customer-inspired process she has found to be promising and
share some ideas for successful implementation.
Cynthia Murphy, Senior Vice President, Strategic Marketing,
Dialog, a Thomson company
Title: Preparing to Capture
Future Mindshare: Changing Information Purchasing Behavior
Across Market Sectors
3:45 pm -- 4:30 pm
Final Keynote: The Future of Information and the Role of
Information Providers
Peter
Morville, President, Semantic Studios
Title: Ambient
Findability: Information Seeking in the Future
Abstract:
Intelligence is moving to the edges, flowing through
networked computers, wireless devices, empowered users and
distributed teams. Ideas spread like wildfire. Innovations
emerge from uncharted borderlands. Information is in the
air, literally. We're navigating a wilderness between
physical and digital reality, and the journey has just
begun. In this provocative keynote, Peter Morville
illuminates the future of user experience in a connected
world by analyzing the brilliant successes and miserable
failures scattered throughout today's fragmented web. He
explores strange connections between search engines,
semantic webs, social software, tangible media, and ambient
findability.
Questions:
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