Monday, February 26, 2007

Final Program

Sunday       Tuesday

Links to speaker presentations (where permission to post has been granted) appear next to the individual speaker's name.

Monday, February 26, 2007

8:00am - 5:00pm: Registration, Foyer, Grand Ballroom, Concourse Level

7:45am - 8:30am: Continental Breakfast, Foyer, Grand Ballroom, Concourse Level

Sponsored by Institute of Engineering and Technology/Inspec

8:30am - 9:30am: Plenary Session: Leveraging the New Information Environment.

Moderated by: Judith Russell, Superintendent of Documents, U.S. Government Printing Office

Speaker: C.J. Rayhill, Chief Information Officer, O'Reilly Media, Inc.  [Slides]

The terms "disruption" and "change" often evoke negative emeotions -- uncertainty of the future, fear of lost revenue, and lack of confidence in tried and true tactics.  But providers of quality content should look at the recent changes within the information community as an opportunity to break free of traditional publishing methods, to experiment with technology and to reach out to new markets. The Web as an information platform makes such experimentation and outreach easier than in the past. Come and hear how one organization has successfully embraced change and how they view the role and the future of content providers in a Web-based information environment.

9:30 am – 10:00am: Break and Networking Opportunity

Co-sponsored by the American Psychological Association/PsycINFO

10:00am - 11:30pm: Creating Change: New Models, New Markets, New Ideas

Moderated by: David Gillikin, Head, MEDLARS Management Section, National Library of Medicine

The disruption of the status quo within any industry can have a positive outcome for as the dust begins to settle, new opportunities for growth begin to emerge and crystallize. And innovative organizations, large and small, are now moving forward by leveraging the opportunities now emerging within the information community. Whether it be through new technologies offered by the Web, through new business models and distribution channels, through outreach to new or adjacent markets or through collaborative efforts with others, these organizations are successfully embracing change. Perhaps one of their methods will work for you.  

Speakers:

• Barbara Lange, Director, Publications & Business Development, IEEE     [Slides]
  
  IEEE learns new ways to push into still-growing market segments. These days, that new market is the corporate sector. But what do these users want from IEEE? Does the corporate user behave in the same way as a user at a "traditional" academic customer site? What other services do they want from IEEE in addition to publication content? Focusing on this market forced IEEE to rethink its traditional product mix and offerings, since they were mostly focused on the academic sector. Meeting the needs of the corporate customer requires thinking differently. It requires different selling techniques, different product offerings, and a greater need for brand recognition. This talk will be a case study on how IEEE decided to approach the corporate marketplace, how it studied the market, then developed a product that has shown great promise in delivering new customers from a growing, yet evolving, market sector.
  
  
• Kristie Kiernan Bouryal, Director, Network Services, Associated Press Digital       [Slides Removed By Speaker Request]
  
  Today's rapidly shifting media landscape is driven by a fundamental shift in how humans and information connect. The Internet's shift from a site based model to a search-based model, Web 2.0, is the central issue the news industry confronts because content owners have lost much of the power once exerted over when, where and how media is consumed. AP's business transformation is in full swing with two key initiatives, a Digital Asset Organization and its Online Video Network, which shall serve as case studies for business transformation.
  
  
• Kathleen DeBoer, Deputy Head of Washington Center, Sales and Marketing Manager, Organization for Co-Operation and Economic Development     [Slides]
  
  At OECD Publishing, throughout the late 'nineties, individual book sales were declining while the use of electronic resources was increasing exponentially. After studying the landscape and asking users what they wanted, OECD launched an online collection using a journals platform and business model. A revised version went live in 2004 and version three is expected to go live in mid-2007. What have we learned from this experience and where do we see the future headed?

11:30pm - 1:30pm: Lunch and Awards Presentation

Sponsored by Chemical Abstracts Service (CAS)

Petite Ballroom, Second Floor (Mezzanine Level)

1:30pm - 3:00pm: Creating Change: New Models, New Markets, New Ideas -- Part II

Moderated by: Cindy Hill, Senior Manager, Digital Libraries and Research, Sun Microsystems, Inc.

Speakers:

• Catherine Candee, Director, Publishing & Strategic Initiatives, Office of Scholarly Communication, California Digital Library, University of California
  
  At the University of California, scholars and researchers, librarians and administrators are working together to tackle the problems of scholarly publishing and to reshape scholarly communication. A critical step was the establishment in 1997 of the California Digital Library, or CDL, which has amassed one of the largest digital library collections available anywhere and launched a unique university-based publishing service.
  
  CDL's eScholarship Publishing Services were founded to provide low-cost, alternative publication services for the UC community, to support widespread distribution of the materials that result from research and teaching at UC and to foster new models of scholarly publishing through development and application of advanced technologies. These services are increasingly offered through a joint effort of CDL and the University of California Press as UC strives to redefine the role of the university in scholarly publishing. The speaker will discuss how our largest public research university is changing the look of scholarly publishing and the implications for and intersections with commercial service providers.
   
• Jean Nugent, Manager, Product Development, New England Journal of Medicine
  
  Software companies have used beta tests to shake the bugs out of new releases for years. With the movement of content onto web platforms and applications, publishers can now add iterative and interactive development into their publishing tool kits. This session will explore the lessons learned to date from the New England Journal of Medicine's beta website.
  
  

3:00pm - 3:45pm: Measuring the Success of Innovation and Change

Moderated by: Chandu Nair, Director & President, Scope e-Knowledge Center Pvt. Ltd.

Larry Keeley, Co-Founder and President, Doblin, Inc.     [Slides in PDF File Format]

Not so very long ago, people thought research was tough and required special skills. Now, when Google can give you what appears to be a compendium of human knowledge in answer to any query in an average of 0.32 seconds, suddenly everyone thinks he can do great research. This is, of course, nuts. But very human. In this short but intense presentation, Larry Keeley will describe how great leaders understand and measure innovation patterns, especially amid disruptions like these -- all to help NFAIS members to get a sense about the innovations they must develop in what may be the greatest time of change in the history of our species.

3:45pm - 4:15pm: Break and Networking Opportunity

Sponsored by the Philosopher's Information Center

4:15pm – 5:00pm: Miles Conrad Lecture

Moderated by: Linda Beebe, NFAIS President, 2006-2007, Senior Director, PsycINFO, American Psychological Association

Lecturer:  Dr. Donald A.B. Lindberg, Director of the National Library of Medicine

Donald A. B. Lindberg, M.D., a scientist who has pioneered in applying computer technology to health care beginning in 1960 at the University of Missouri, in 1984 was appointed Director of the National Library of Medicine, the world's largest biomedical library (annual budget $275 million; 690 career staff). From 1992-1995 he served in a concurrent position as founding Director of the National Coordination Office for High Performance Computing and Communications (HPCC) in the Office of Science and Technology Policy, Executive Office of the President. In 1996 he was named by the HHS Secretary to be the U.S. Coordinator for the G-7 Global Health Applications Project.

In addition to an eminent career in pathology, Dr. Lindberg has made notable contributions to information and computer activities in medical diagnosis, artificial intelligence, and educational programs. Before his appointment as NLM Director, he was Professor of Information Science and Professor of Pathology at the University of Missouri-Columbia. He has current academic appointments as Clinical Professor of Pathology at the University of Virginia and Adjunct Professor of Pathology at the University of Maryland School of Medicine.

Dr. Lindberg was elected the first President of the American Medical Informatics Association (AMIA). As the country's senior statesman for medicine and computers, he has been called upon to serve on many boards including the Computer Science and Engineering Board of the National Academy of Sciences, the National Board of Medical Examiners, and the Council of the Institute of Medicine of the National Academy of Sciences.

Title: Health Information: Thorough, Fast, Free and Honest is Not Enough

The Web and sophisticated search engines are radically changing information seeking behavior. And the National Library of Medicine (NLM) has been responsive to the changing environment. Since 1997, NLM has added patients, families and the general public to its user base. As a result NLM has created databases specifically for the public and heavy usage of these services has demonstrated to us that there is an essential role for unbiased, agency-provided health information. The U.S. role in hosting the worldwide Human Genome data deposit exemplifies this remarkably effective curatorial function. The waves of new and yet newer genetic sequences and molecular data are arranged to replace and refine each other rather than to contradict.

In response to Acts of Congress followed by actions of editors of medical journals, NLM implemented ClinicalTrials.Gov for the proper registration of clinical trials prior to patient recruiting. NIH and NLM are now being urged to report the results of clinical trials as well as to explain these matters to the public at large. Almost untouched by all information providers are the looming questions: do users actually understand what we say? Do users use the information they understand? If people learn in different ways, what is the alternative to lots of words on radiant screens? And how should libraries behave if the people come not to trust establishment figures -- or even their government. To date, NLM has been responsible and innovative. But new and great accomplishments are expected -- and lie ahead.
 

Monday's Audio Visual Technology sponsored in part by The J. Paul Getty Trust and OCLC

6:00pm - 8:00pm: Gala Reception (Union League of Philadelphia)

Sponsored by The H.W. Wilson Company

In the unique surroundings of the Philadelphia Union League, one of the nation's most historic private clubs, enjoy a relaxing evening with colleagues and friends.


 

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