Tuesday, February 26, 2008

Final Program

Sunday             Monday

Links to speaker presentations (where permission to post has been granted) appear next to the individual speaker's name.

Tuesday, February 26, 2008

8:00am - 12:00pm: Registration, Grand Ballroom Foyer

7:45am - 8:30am: Continental Breakfast

Co-Sponsored by CrossRef and by IET/Inspec

8:30am - 10:00am: The New Information Economy: The Changing Value of Content

Free information on the Web, open access publishing, and the advertising revenue models initiated by the major Web search engines have changed the perceived value of content.  Metered access is no longer the sole option for information seekers and their choice of resources is driven by the value proposition – accessing content that is “good enough” at a reasonable price. Come and learn more about the current market perception of the value of information and how content providers are working to enhance the value of the products and services that they offer.

Speakers:

• Daniel Pollack, Vice President and Lead Analyst, Outsell, Inc. [Slides]
  
  Title: Authoritative Content and A&I Services – User Perceptions of Value

  Feedback from a survey of information users, run in partnership with the NFAIS, examining the value of A&I services and authoritative content; Internet usage and quality of search results; and differences in perceived value by subject discipline.

• Matt Dunie, Former President, ProQuest [Slides]
  
  Title: Increasing the Perceived Value of Authoritative Content: A Publisher's Perspective

• Aaron Schmidt, Director, North Plains Public Library  [Slides]See also Aaron's blog entry regarding this presentation as it may help clarify the slides.
  
  Title: The Read/Write Web Opportunity
  
  Abstract: The web is no longer for reading only. People increasingly find value in contributing content to the web and are becoming accustomed to having a voice. In this session Schmidt will discuss the challenges and opportunities that this raises for content providers and distributors. He will highlight how libraries have mixed together user generated content with traditional information and suggest ways that content providers can engage users.

10:00am - 10:30am: Break and Networking Opportunity

Sponsored by Thomson Scientific

10:30am - 12:30pm: The New Information Economy: Emerging Business Practices

Today’s business practices are evolving to reflect the culture and communication behavior of the new information order.  Virtual communities serve as test beds for product development and marketing; traditional competitors collaborate on projects of mutual benefit; and business models are being transformed to meet the needs of the new society. Come and learn how information providers are ensuring that their organizations are taking visible leadership roles in the new information economy.

Speakers:

• Marisa Westcott, Vice President, Marketing, Thomson Scientific [Slides]
  
  Title: Looking for a new life? How about a Second Life?
  
  Abstract: What do rock stars, college professors, car buyers, prospective brides and innovative businesses have in common? They’re all connecting with others – and doing business—on Second Life and other virtual communities.
  
  Once just an interesting social phenomenon, virtual communities have become a key element of new business models, providing new opportunities and ways to conduct business.
  
  Second Life is a prime example of how virtual communities can be used as an effective platform for sharing information – for business as well as social purposes. Second Life provides an immersive, 3-D online world that encourages creativity and collaboration. Companies, universities, libraries, non-profits, educators and marketers are seriously investigating and implementing ways ot use Second Life’s virtual space as business space. They are holding meetings, offering product simulations, conducting training sessions and solving problems. Universities and other research facilities are using second Life and other virtual communities as a place for open discussion, learning, scientific interaction and collaboration with colleagues worldwide.
  
  Businesses are using virtual communities to connect with potential and current customers, stimulate collaboration and feedback, and build a dynamic community structured around their branding message. Virtual communities are offering new opportunities that have only begun to be explored.

• Kate Wittenberg, Director, Electronic Publishing Initiative, Columbia University [Slides]
  
  Title: Partnerships and Collaboration: The New Culture for Content Creation
  
  Abstract: Until now publishers have controlled not only the development of content, but also its discovery and delivery. We now face a new world in which our readers are challenging us by using content in new ways. How should we respond? We can object when the books or articles or teaching tools we publish are used in ways we haven't anticipated, and continue business as usual. We can keep our scholarly credentials pure by avoiding ventures that involve collaboration with commercial enterprises. We can frown on what younger users do with technology as "entertainment." Or we can think creatively about how to develop new publishing models that reflect the environment in which we find ourselves.
  
  Going forward, our work must take a more experimental turn, and we will need to initiate conversations with new players and new partners. In essence, the old model of working in a publishing industry that operates independently from other sectors of the information community is no longer effective. In this presentation I will examine several examples from our online publications that offer new models for collaboration in content creation that prepare us to operate effectively in the new information economy.

• Caspar de Bono,  Managing Director B2B, The Financial Times  [Slides] 
  
  Title: A Solution To the Dilemma of Free vs. Paid
  
  Abstract: The Financial Times is one of the worlds leading sources of information for senior decision- makers. We have an alternative approach to the dilemma of whether our content should be given away for free or remain paid for. We have implemented a frequency based subscription model that allows casual users an opportunity to sample a limited amount of content. We are also introducing a new direct licensing model for unlimited access to our content on third party platforms.

12:15 pm - 1:30 pm: Awards Lunch

Sponsored by Copyright Clearance Center

1:45 pm - 3:15 pm: The New Information Economy: The Impact of Geographic Shifts in Economic Power

As countries such as India and China rise in power their roles are expanding beyond outsourcing to that of customers as well as creators of core information for inclusion in products and services. The impact of this shift raises diverse issues for information providers related to content, product, and overall business practices.  How much foreign language material will needed to be translated, indexed and abstracted and how can this be done cost-effectively?  Is it sufficient to push existing products into global markets or should they be reshaped to be of regional interest?  Is a physical presence in those regions necessary for success?  Come and learn more about the shift in the information economy and how some publishers are already leveraging the opportunities that are being created

Speakers:

• Victor Camlek, Director, Market Intelligence, Thomson Scientific  [Slides]
  
  Title: An Overview of the Geographic Shift in Economic Power
  
  Abstract: Recent economic data indicates trends that will shape the future ranking of global economic leaders. Over the next several years developing economies, such as China and India, are expected to continue their dramatic growth. These developments are influencing global companies to realign their businesses and operational planning in order to establish increased presence in these developing markets. This trend is already visible among leading publishers. This talk will highlight economic performance indicators as well as other significant market drivers such as the availability of a highly skilled and educated workforce capable of fulfilling a variety of professional jobs including information and publishing roles . This discussion provides an informative introduction to expert presentations that will focus on specific aspects of doing business in the new economy

• Adrian Stanley, Chief Executive Officer, The Charlesworth Group (USA) [Slides]
  
  Title: China Opening Up

• Dr. James Chan,  Founder, Asia Marketing and Management [Slides]
  
  Title: China - The Flow of Information in a Controlled Society
  
  Abstract: Information in China is not treated in the same way as it is in the West. This session shows how the flow of information is controlled in the China market and how Western firms can work around such controls to maximize their opportunities as the Information Age dawns on China

3:15pm - 3:30pm: Break and Networking Opportunity

Sponsored by H.W. Wilson

3:30 - 5:00 pm:  Strategies for Success in the New Information Order

In the closing panel, CEO’s from the corporate, academic and government sectors will discuss how their market will be impacted by the culture, content, technology and economy of the new information order and the strategies that they believe are necessary to ensure the future long term success of their own organizations.

Speakers:

• Andrew Popper, Vice President, Marketing and Product Management, Medical Research Division, Wolters Kluwer Health  [Slides]
  
  Title: Boundless Opportunities for Content, Customization and Personalization

• William Sonntag, Principal International and External Liaison, EPA Office of Environmental Information, Environmental Protection Agency [Slides]
  
  Title: How EPA is transforming Web 2.0 into Gov 2.0

• James G. Neal, Vice President for Information Services and University Librarian, Columbia University [Slides]
  
  Title: The Sybilification of the Academic Research Library -- Managing Success in a Schizophrenic Information Order
  
  Abstract: The academic research library continues to focus on the core activities of information acquisition, synthesis, navigation, dissemination, interpretation, understanding and archiving. But it is also expanding on the new roles of aggregator, publisher, educator, research and development, entrepreneur, and policy advocate. How do developments in information and communications technologies, digital content and tools, globalization and collaboration drive the vision and practice of library as legacy, as infrastructure, as repository, as portal as enterprise and as public interest?

5:00pm:  Adjourn

5:15pm - 5:45pm: NFAIS 2008-2009 Board Meeting
 

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