Greenhouse Associates and SKS Advisors Join NFAIS as New Members


August 11, 2016, Annapolis, MD – The National Federation of Advanced Information Services (NFAIS™), a global nonprofit membership organization serving the information community, today announces Greenhouse Associates and SKS Advisors have joined NFAIS as new members.

Greenhouse Associates, based in Chicago, is a research and consulting firm serving publishers and information companies in business, professional, industrial, and academic markets. Founded in 1992, Greenhouse Associates delivers market research and advisory services to support a broad range of client needs, including market analysis, product development, customer needs assessments, competitive analysis, voice-of-customer research, market entry strategies, pricing, win-loss analyses, and acquisition due diligence.

In addition, the firm’s work is rooted in its team’s deep domain knowledge of publishing, information services, and technology with external fact-finding about users, buyers, and competitors.

SKS Advisors, based in New York City, helps publishers and information services providers in business, professional, and academic markets innovate faster and capitalize more effectively on new business opportunities. With over 30 years' experience helping clients develop new products, enter new markets, make strategic investment decisions and align resources with strategic objectives, SKS Advisors serves information companies in scientific, technical, medical, education, B2B, legal, financial, news, government agencies, IT vendors, and non-profit societies and associations.

“I’m very glad to welcome both Greenhouse Associates and SKS Advisors to our NFAIS member community,” said Marcie Granahan, NFAIS Executive Director. “Both of these organizations, through the talents of their leadership and expert staff, continue to make essential contributions to helping advance the information services community. Their experience in and knowledge of scholarly communications, research workflows, academic publishing – all in the context of diverse business sectors – will be of great benefit to our membership and the larger information community.”

Greenhouse Associates, founded by Lee Greenhouse, and SKS Advisors, founded by Steve Sieck, join NFAIS’s current membership of research and consulting companies serving the information services community: Delta Think, Ivins eContent Solutions and MEI.

About NFAIS (www.nfais.org):
The National Federation of Advanced Information Services (NFAIS™) is a global, nonprofit, volunteer-powered membership organization that serves the information community – that is, all those who create, aggregate, organize, and otherwise provide ease of access to and effective navigation and use of authoritative, credible information. Member organizations represent a cross-section of content and technology providers, including database creators, publishers, libraries, host systems, information technology developers, content management providers and other related groups. They embody a true partnership of commercial, nonprofit and government organizations that embraces a common mission – to build the world's knowledge-base through enabling research and managing the flow of scholarly communication. NFAIS exists to promote the success of its members and for more than 50 years has provided a forum in which to address common interests through education and advocacy.