Social Media and The Future Of Scholarly COmmunication

When:
May 1, 2009

Location:
Lyrasis Office
3000 Market Street, Ste 200
Philadelphia, PA 19104

  Final Agenda

 Before the invention of the printing press, scholarly communication was primarily facilitated through social dialog within local special interest groups. It was an interactive, dynamic process, with lively debates and immediate feedback. With the advent of books and journals, access to scholarly information became much broader geographically, but the communication process became less social, less immediate, and more static in nature.

Not so today! Information technology, the Web, and the introduction of social media have not only broadened the geographic scope of scholarly communication beyond that of the print environment, but have re-introduced social dialog and immediate feedback into the scholarly communication process on a global scale. Scholars worldwide are embracing this change. But the organizations that have been primarily responsible for managing the flow of scholarly communication for the past three hundred plus years publishers, abstracting and indexing services, and librarians have not, for the most part, discovered how to interject their function and adapt their processes to the newly-emerging conversational communication process.

This meeting will provide a glimpse at how social media are beginning to transform the scholarly communication process and how content providers and librarians are using social media to meet the needs and expectations of 21st century scholars.

8:30am - 9:00am: Registration/Coffee

9:00am - 9:15am: Welcome/Opening Remarks

Bonnie Lawlor, NFAIS Executive Director
Moderator: Maureen Kelly, Consultant, Content Kinetics

9:15am - 9:45am: Overview: Acceptance and Use of Social Media in Scholarly Communication

This session will provide an overview on how social media enhances the ability of researchers and scholars to collaborate successfully in global working environments. By facilitating the viral dissemination and awareness of available content and discussion participation, social media promises to heighten both use and visibility of authoritative material. Steve Paxhia, author of the Gilbane research report, Collaboration and the Enterprise, will offer his perspective on the applicability of social media tools and networks to high-quality content such as scholarly articles, research data, etc.

Steve Paxhia, Lead Analyst, Publishing Strategy & Technology Practice, The Gilbane Group [ Slide Presentation]

9:45am - 10:45am: Content-Rich Scholarly Social Networks

This session will highlight two new content-rich social networks that not only facilitate the scholarly communication process, but that also provide a wealth of authoritative content for researchers around the globe.

Jeff Boily, CEO, BioWizard, Lettie Conrad, Online Publishing/Product Manager, Sage Publications, Inc. [ Slide Presentation]

10:45am - 11:00am: Break and Networking Opportunity

11:00am - 12:00pm: The Use of Social Media by Publishers and Scholarly Societies

This session will highlight how innovative publishers and scholarly societies are actively using social media and social networks to enhance their readership and to increase the value of Society membership. They will discuss what they are doing and why, the results to date, the impact on their traditional publishing and society activities, and plans for future expansion, if any.

John Sullivan, Chief Information Officer, the American Chemical Society[ Slide Presentation]; Jason Wilde, Publisher, Physical Sciences, Nature Publishing Group

12:00pm - 1:00pm: Lunch (will be provided)

1:00pm - 2:00pm: Technology Resources for Building Social Networks and Incorporating Social Media

This session will provide an overview of what technology resources are available - not only to build social networks and incorporate social media into your organizations products and services, but also maximize the access and use of the content that will ultimately be created.

Dr. Bay Arinze, Professor of Management Information Systems, Drexel University and Founder and Senior Editor of MyNetResearch [ Slide Presentation], Reynolds Guida, Director, Product Development, Thomson Reuters, a Scientific and Healthcare business [ Slide Presentation]

2:00pm - 3:00pm: Social Media in the Library Environment

In this session and academic and public librarian will discuss how they are incorporating social media and social networks within their library in order to support faculty, students, and library patrons in general. They will discuss the media that are being used, the services that are being offered, the impact of theses services to date, and any plans, if any, for expanding the use of social media in the future.

Jill Hurst-Wahl, Instructor, School of Information Studies, Syracuse University [ Slide Presentation]; Wayne Hay, IT Manager, Westchester Library System, New York [ Slide Presentation]

3:00pm - 3:15pm: Break and Networking Opportunity

3:15pm - 3:45pm: Challenges to Adopting Social Media

There are many challenges to adopting social media. Technology is one, but equal hurdles are offered by an organizations culture, legal issues surrounding privacy, content ownership, etc. This session will provide an overview of the barriers to adopting social media and user-generated content from an expert who has been responsible for helping organizations do just that.

Jay Datema, Founder, Bookism.org

3:45pm - 4:15pm: Closing Keynote: Social Media and the Future of Scholarly Communication

This session will provide a glimpse of the future of scholarly communication as shaped by social networks, new social media and other disruptive technologies that are changing how we create, use and access scholarly communication.

Darin McBeath, Director of Disruptive Technologies, Elsevier [ Slide Presentation]

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