Improving the User Search Experience Part II: Leveraging Content to Improve Discoverability and Use

October 13, 2010

The Hub Cira Centre
2929 Arch Street
Suite 200
Philadelphia, PA 19104

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FINAL AGENDA

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8:30am - 9:00am: Registration and Continental Breakfast

9:00am - 9:15am: Welcome and Opening Remarks

Bonnie Lawlor, NFAIS Executive Director;
Moderator: Maureen C. Kelly, Information Consultant, Content Kinetics

9:15am - 10:00am: Enhancing Content for Discoverability and Usability

Today's users no longer want to be limited to retrieving information at the article level. Granular access, e.g. charts, graphs, chunks of text, is increasingly essential, particularly for integration into workflow applications. This session will discuss the importance of enhancing content to improve the ease of its discoverability and use. Issues such as the importance of content organization and structure as well as the effective use of taxonomies, ontologies, thesauri, indexes and metadata to facilitate discovery will be highlighted. In addition, the importance of creating "smart" content via semantic tagging to increase its overall utility will be demonstrated.

Jake Zarnegar, President and CTO, Silverchair [ Slides ]

10:00am - 10:15am: Break and Networking Opportunity

10:15am - 11:45am: Effective Use of Taxonomies, Ontologies and Metadata: Case Studies

This session will highlight how content providers are currently leveraging taxonomies and the creation of rich metadata to optimize the ease with which information seekers can find the information that they need.

Jabin White, Director of Strategic Content, Wolters Kluwer [ Slides ]; Mark Gauthier, Vice President, Indexing and Editorial Services, the H. W. Wilson Company [ Slides ]; Diane Vizine-Goetz, Senior Research Scientist, OCLC [ Slides ]

11:45am - 12:45pm: Lunch (will be provided)

12:45pm - 2:15pm: Indexing and Tagging to Improve Discovery

Social media and other information technologies provide the tools to enrich traditional indexes. This session will take a look at how content providers are improving the findability of their content through semantic tagging and the incorporation of user tags as a complement to traditional authoritative indexing terms. In addition, it will look at how at least one content provider is providing granular access to article content. 

Mark Hyer, Vice President, STM Publishing, ProQuest [ Slides ]; Heather Hedden, Taxonomy Manager, First Wind [ Slides ], Ellen Rotenberg, Manager, Product Development, Thomson Reuters [ Slides ].

2:15pm - 2:30pm: Break and Networking Opportunity

2:30pm - 3:30pm: Leveraging New Forms of Information: User-Generated Content and Multi-Media

Credible content is no longer found solely within the covers of peer-reviewed journals. In can be incorporated in blogs and RSS feeds and it can be generated collaboratively by on-line communities of interest. And it is no longer limited to textual format. Credible information can be found in videos, photos, data sets, sound tracks, and more. This session will take a look at how some content providers are identifying, evaluating and using new forms of credible content to enhance their traditional products and services.

Toby Plewak, Manager of Publishing Research and Development, New England Journal of Medicine [ Slides ]; Stewart Wills, Editorial Director, Web & New Media, Science Magazine [ Slides ]

3:30pm - 4:00pm: The ROI of Automated or Computer-Assisted Indexing

Technologies for automatic and computer assisted indexing have been around for years? Have there been any major advances? How good is the output of these systems? Who should consider using them? And what is the ROI on what could be a significant investment? This session will provide an update on tools that some content providers think are invaluable.

Adam Philippidis, Manager, Indexing and Database Production, IEEE [ Slides ]

4:00pm - 4:30pm: Emerging Best Practices for Improving Discoverability

With the growth of digital publishing has come a parallel growth in both the amount and kinds of information that authors want to include in order to document their research efforts. Much of this information is being added as supplemental material to a journal article and appears across all media types - text, video, data sets, audio, photos, etc. The discoverability of this information is essential not only for today's scholars and researchers, but also for future generations to come. This session will look at one major initiative currently under way to ensure the retrievability of this essential information.

  Linda Beebe, Senior Director, PsycINFO, American Psychological Association [ Slides ]

4:30pm: Adjournment