NFAIS Webinar: Google+ - Something Old, Something New, Something Borrowed, Something Huge!
Friday, September 9, 2011, 11:00am (EDST)
Yes! You Can Register Now to View the Recorded Webinar!
Featured Expert: John Blossom, President, Shore Communications Inc. ( http://www.shore.com/), and author of Content Nation (Wiley, 2009)
With the launch of Google+, the landscape for social media services has a new and prominent landmark that many organizations must reference to set the course of their communications strategies.
Unlike Google Wave and Google Buzz, Google experiments that met with mixed reviews and tepid product support, Google+ is off to the fastest start yet in social media history, gaining more than 25 million users in its first month of use alone, and enjoys intense support and involvement from senior Google executives and a broad staff. Google is now in social to win it, with a rich array of Web, mobile, photo and video tools and assets that engage people in sharing and commenting on content very actively and in fresh ways.
Yet Google+ did not come out of the blue; it combines elements of old services, new ideas and features borrowed from competitors which combine to make it a formidable and well-designed presence. Add in its upcoming use by marketers and its expected integration into even more platforms and services - including Google's own search services - and the position of social media in content production and use is most certainly in for a whole new reckoning.
Learn all about Google+ in an in-depth NFAIS webinar scheduled for September 9, 2011 from 11:00am to 12:30pm EDST. The session will be hosted by John Blossom, President of Shore Communications Inc. (http://www.shore.com/) and author of Content Nation (Wiley, 2009), who will give you a detailed understanding of what Google+ is, where it came from, how it works, how people are using it most effectively, and the key issues that it raises for the information industry. If you need an invitation to try out Google+, feel free to contact NFAIS or John Blossom to get an invitation prior to the event, which will include demonstrations of Google+ features.
If you want to learn more about this innovative new tool, register for the NFAIS webinar today. NFAIS members pay $95 and non-members pay $115. An unlimited number of staff from an NFAIS member organization can participate for a group fee of $245. The group fee for an unlimited number of staff from any non-member organization is $285. The registration form can be accessed here.
For more information contact: Jill O'Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax) or email jilloneill @ nfais.org.
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