NFAIS Webinar Series: Successful Strategies for Email and Social Media Marketing. Purchase All Three and Receive a 25% Discount.

• Email Marketing Part I: Five Secrets to Email Marketing Success (90-minute webinar - archived version now available)
   
• Email Marketing Part II: How to Maximize Your Email Marketing ROI
  (90-minute webinar - archived version now available)
  
  
  
• Building Your Social Media Plan
  (90-minute webinar - archived version now available)
  

Purchase Now (print form to fax)

Featured Experts: Mitch Lapides, President, FulcrumTech, and Cari Sultanik, Director, Interactive Account Management, FulcrumTech Speaker bios available here.

With Email marketing becoming ubiquitous, the competition for capturing a reader's eye, and interest, has escalated. The need to utilize the most effective techniques has never been greater, especially in these difficult economic times. As a result, the National Federation of Advanced Information Services (NFAIS™) is offering a webinar series that will focus on improving and evaluating e-mail marketing techniques in addition to building an effective social media plan. The webinars will be hosted by FulcrumTech, a premier full-service email-marketing agency based in the Philadelphia area.

 

Email Marketing Part I: Five Secrets to Email Marketing Success was held on November 17, 2011. This 90-minute session was hosted by Mitch Lapides, President, FulcrumTech, and highlighted five specific ways to drive dramatically improve results and return-on-investment (ROI) from your email-marketing campaigns. He also shared important tips about how to best grow a high quality email list that keeps you in compliance with U.S. and European laws and delivers top results. The session concluded with an email optimization during which FulcrumTech experts reviewed several emails submitted by webinar participants and provide immediate feedback on how to improve them.

Purchase access to the archived version
 

Email Marketing Part II: How to Maximize Your Email Marketing ROI was held on December 6, 2011.  Again hosted by Mitch Lapides, President, Fulcrum Tech, this 90-minute session showed how to measure and quantify the current state of your email program and then determine which combination of changes will have the biggest impact on your return-on-investment. He also shared numerous tricks for improving open, click-through, and conversion rates to realize the improvements that you are looking for. The session ended with more than 17 tips AND a valuable bonus - free access for one year (a $49.95 value) to ROI Goalsetter (SM)--a proven ROI software model that you can use to determine the best course of action for your specific organization.

Purchase access to the archived version  
 

Building Your Social Media Plan was held on January 25, 2012. This 90-minute session was hosted by Cari Sultanik, Director, Interactive Account Management at FulcrumTech, and shows what you need to do before launching a social marketing campaign on Facebook, Twitter and/or YouTube. This included how to identify your audience, define meaningful objectives, craft a strategy that puts people first, develop success factors by which you will gauge your progress, and then determine the technology you will need to put the pieces together. The session also touch on the tools you can use to manage your social media program - alone or as part of a marketing team - so that you can still focus on your full-time job. You'll also walk away with a list of resources to help you learn more about social marketing on your own without having to sift through a myriad of articles, blogs and books to find the gems. 
Click here to download the slide presentation.

Purchase access to the archived version
 

For a single webinar session individual NFAIS members pay $95, Sister Society members pay $105, and non-members pay $115.

Purchase 3 or more and NFAIS member organizations pay $245, Sister Society members pay $265, and non-member organizations pay $285.

For more information contact: Jill O'Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone); 215-893-1564 (fax); mailto:jilloneill@nfais.org or go to http://www.nfais.org/.

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